SEARCH ENGINE OPTIMIZATION
WHAT IS DIGITAL MARKETING :
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
MAJOR MODULES IN DIGITAL MARKETING :
SEARCH ENGINE OPTIMIZATION
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
The three kinds of SEO are:
- On-page SEO – Anything on your web pages – Blogs, product copy, web copy.
- Off-page SEO – Anything which happens away from your website that helps with your SEO Strategy-Back links.
- Technical SEO – Anything technical undertaken to improve Search Rankings – site indexing to help bot crawling.
FACTORS OF ON-PAGE OPTIMIZATION:
- TITLE
- META DESCRIPTION
- SLUG
- INTERNAL LINK
- EXTERNAL LINK
- KEYWORDS
- BOLD & ITALIC
- LSI KEYWORDS
FACTORS OF OFF-PAGE OPTIMIZATION:
- BOOK MARKING
- DIRECTORY SUBMISSIONS
- CLASSIFIED ADDS
- BLOG POSTING
- LINK BUILDING
- ARTICLES
- GUEST POSTING
- PAGE AUTHORITY
- DOMAIN AUTHORITY
ON PAGE DEFINITION :
On-page SEO (or on-site SEO) is the practice of optimizing web pages for specific keywords in order to improve search visibility and traffic. It involves aligning page-specific elements like title tags, headings, content, and internal links with keywords.
OFF PAGE DEFINITION:
Off page optimization refers to all the measures that can be taken outside of the actual website in order to improve its position in search rankings. These are measures that help create as many high-quality back links (incoming links) as possible.
SEO AUDIT :
- SEO audit tool offers end to end functionally for users.
- It can be used to check on technical SEO issues
- Identify and prioritize the most important keywords to target, optimize on page SEO and keyword target.
- Audit a back link profile to analyse the search traffic.
SEO AUDIT TOOLS :
TOP 7 SEO AUDIT TOOLS
- AHREF
- SEMRUSH
- MOZ
- SCREAMING FROG
- GOOGLE SEARCH CONSOLE
- ALEXA'S SITE AUDIT TOOL
- GOOGLE PAGE SPEED INSIGHTS
MY RECOMMENDATION TOOLS ARE
- https://seositecheckup.com
- https://www.seoptimer.com
- https://www.similarweb.com
IMPORTANCE OF SEO AUDIT :
- Performed regularly in order for long term success of your website performance.
- keeping your strategy up to date.
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