BASIC ALGORITHMS OF GOOGLE

GOOGLE ALGORITHM 

WHAT IS GOOGLE ALGORITHM :

• Page ranking is an algorithm used by Google to rank web pages in their search engines results.
• Google has 200+ algorithms.
• Google needs to update and change the algorithm regularly.
• It affects the websites which have used black hat techniques to rank their search engines.

7 MAJOR GOOGLE ALGORITHM UPDATES :

1. PANDA 
2. PENGUIN
3. HUMMING BIRD
4. FRED
5. PIGEON 
6. RANK BRAIN
7. MOBILE

Panda algorithm        

AIM OF PANDA ALGORITHM:

The stated purpose of the google panda algorithm update was to reward high-quality websites and diminish the presence of low-quality websites in google's organic search engine results. Another name of the "panda" update is "Farmer".

GOOGLE PANDA PENALTY:

Google panda penalty occurs when websites manage to rank highly despite thin or poor content that does not serve the end-user.

HOW TO RECOVER FROM PANDA UPDATE :

1. Remove low-quality content.
2. Fix issues reported by google webmaster tools.
3. Fix external link to pages removed.
4. Look for spelling and grammar mistakes.
5. Remove the external links to low-quality or penalized websites.
6. Clean up the backlinks profile.

Penguin Algorithm 

AIM OF PENGUIN ALGORITHM:

1. Penguin algorithm was introduced to fight webspam.
2. Penguin algorithm is a part of the core algorithm of the google search engine.
3. It is a filter that is designed to penalize the website that has bad link-building techniques and keyword stuffing.

HOW IT WORKS :

The presence of a large number of low-quality links pointing to one page of your site could result in a reduction of google trust in your entire website.

HOW TO RECOVER FROM PENGUIN UPDATE :

1. The removal of unnatural links over which you have control.
2. The disavowal of spammy links that you can't control.
3. keywords have been implemented.

HUMMINGBIRD ALGORITHM 

  

    AIM OF HUMMING BIRD ALGORITHM :

1. Google Hummingbird algorithm was an important adjustment in the world of SEO because it greatly impacted how the search engine interpreted websites and found the optimal results for users.
2. It shows the users more relevant results.

EXAMPLE FOR HUMMINGBIRD ALGORITHM  :

The knowledge graph and semantic search

In order to fully understand the purpose behind Hummingbird, it’s important to first be familiar with the search engine features it most heavily impacted: semantic search and the knowledge graph.

A year prior to the release of Hummingbird, Google launched its knowledge graph: not an actual graph, but rather a set of SERP features designed to provide quick, accurate answers to users’ queries about people, places, and things.

Semantic search attempts to match appropriate SERP results to the language of Internet users’ queries beyond the meanings of individual keywords, taking a broader context into account, even when the intent of the user is implicit rather than explicit. To see the semantic search in action, take a look back at the “chocolate chip cookies” SERP image above. Even though the query was for the cookies themselves, semantic search extrapolated that despite the words used in the search query the intent behind the search differed from the language used. 

PIGEON ALGORITHM

AIM OF PIGEON ALGORITHM :

1. Google created the Pigeon algorithm with the goal of increasing local listings' ranking in search results.
2. Google Pigeon update affects the local searches and location-based searches. Google has come a long way in seeing past misspellings in appearance.

HOW IT WORKS :

1. Google Pigeon Algorithm works by reducing duplicates between organic and merged page results. 
2. Google Pigeon lets you find exactly what you're looking for based on your location. 
3. Google's distance measurement tools and maps have also been updated, so local searches have been revised to be more accurate than ever.

EXAMPLE FOR PIGEON ALGORITHM :

What is local and organic SEO?

1. Local SEO has a geographical component that organic SEO does not necessarily have. 
2. It is the practice of building signals of relevance around a specific location in a brick-and-mortar business.
3.  Organic SEO is a marketing practice that revolves, more or less, around a website.

MOBILE ALGORITHM

WHAT IS A MOBILE ALGORITHM :

Mobilegeddon is a name for Google's search engine algorithm update of April 21, 2015. 

AIM OF MOBILE ALGORITHM :

1. The main effect of this update was to give priority to websites that display well on smartphones and other mobile devices.
2.  The change did not affect searches made from a desktop computer or a laptop
3. The new Google mobile-friendly algorithm is supposed to give an additional ranking boost for mobile-friendly websites in the mobile search results. 
4.  So depending on how fast Google crawls and indexes all of the pages on your site, the impact can be slow to show up.

EXAMPLE OF MOBILE ALGORITHM :

PC VIEW                                                                                             MOBILE VIEW

                                      

                                           

RANK BRAIN ALGORITHM :

WHAT IS RANK BRAIN?

1. RankBrain is a machine learning-based search engine algorithm, the use of which was confirmed by Google on 26 October 2015. 
2. It helps Google to process search results and provide more relevant search results for users.

AIM OF RANK BRAIN ALGORITHM :

1. RankBrain has allowed Google to speed up the algorithmic testing it does for keyword categories to attempt to choose the best content for any particular keyword search. 
2. This means that old methods of gaming the rankings with false signals are becoming less and less effective and the highest quality content from a human perspective is being ranked higher in Google. 
3. RankBrain has helped Hummingbird provide more accurate results because it can learn words and phrases it may not know.
4.  It also learns them specifically for the country, as well as language, in which a query is made. 
5. So, if one looks up a query with the word boot in it within the United States, one will get information on footwear. 
6. However, if the query comes through the UK, then the information could also be in regards to storage spaces in cars.

FRED ALGORITHM

WHAT IS FRED ALGORITHM

1. The Fred update was an adjustment to Google's search ranking algorithms that was implemented on March 7, 2017. 
2. Initially, Google chose not to announce the update. 
3. It was this lack of forewarning that prompted many SEOs and webmasters to fly into a panic when they examined their analytics data on March 8.

AIMS OF FRED ALGORITHM

1. Displayed misleading or deceptive ads.
2. Poor mobile compatibility
3. Thin content
4. Overuse of addsSaturated with affiliate links, adds, and low-value content
5. Displayed ads that tricked users into clicking on them.

SEO FOR BEGINERS

 SEARCH ENGINE OPTIMIZATION

WHAT IS DIGITAL MARKETING :

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

MAJOR MODULES IN DIGITAL MARKETING :

SEARCH ENGINE OPTIMIZATION 

Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

The three kinds of SEO are:

• On-page SEO – Anything on your web pages – Blogs, product copy, web copy.
• Off-page SEO – Anything which happens away from your website that helps with your SEO Strategy-Back links.
• Technical SEO – Anything technical undertaken to improve Search Rankings – site indexing to help bot crawling.

FACTORS OF ON-PAGE OPTIMIZATION:

• TITLE
• META DESCRIPTION
• SLUG
• INTERNAL LINK
• EXTERNAL LINK
• KEYWORDS
• BOLD & ITALIC
• LSI KEYWORDS

FACTORS OF  OFF-PAGE OPTIMIZATION:

• BOOK  MARKING
• DIRECTORY SUBMISSIONS
• CLASSIFIED ADDS
• BLOG POSTING
• LINK BUILDING
• ARTICLES
• GUEST POSTING
• PAGE AUTHORITY
• DOMAIN AUTHORITY

ON PAGE DEFINITION :

On-page SEO (or on-site SEO) is the practice of optimizing web pages for specific keywords in order to improve search visibility and traffic. It involves aligning page-specific elements like title tags, headings, content, and internal links with keywords. 

OFF PAGE DEFINITION:

Off page optimization refers to all the measures that can be taken outside of the actual website in order to improve its position in search rankings. These are measures that help create as many high-quality back links (incoming links) as possible.

SEO AUDIT : 

1. SEO audit tool offers end to end functionally for users.
2. It can be used to check on technical SEO issues
3. Identify and prioritize the most important keywords to target, optimize on page SEO and keyword target.
4. Audit a back link profile to analyse the search traffic.

SEO AUDIT TOOLS :

TOP 7 SEO AUDIT TOOLS

1. AHREF
2. SEMRUSH
3. MOZ
4. SCREAMING FROG
5. GOOGLE SEARCH CONSOLE
6. ALEXA'S SITE AUDIT TOOL
7. GOOGLE PAGE SPEED INSIGHTS

MY RECOMMENDATION TOOLS ARE

• https://seositecheckup.com
• https://www.seoptimer.com
• https://www.similarweb.com

IMPORTANCE OF SEO AUDIT :

• Performed regularly in order for long term success of your website performance.
• keeping your strategy up to date.