What is digital marketing
The term "digital marketing" refers to advertising on the internet via digital platforms. It's a different way of saying "internet marketing." It's not only less expensive than traditional marketing.
TYPES OF MODULES IN DIGITAL MARKETING :
- Content Marketing
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Social Media Advertising
- Email Marketing
- Marketing Automation
- Analytics
- Integrated Digital Marketing
CONTENT MARKETING :
The most in-demand talent right now is content marketing. Writing a blog post or article and putting it online isn't considered content marketing.
The three important phases of content marketing are
- planning
- creation
- promotion
The content marketing planning process is roughly equivalent to you sitting down to put together a month's worth of blogging calendars. With each blog post idea, you have a goal in mind for what you want to accomplish with it, as well as a strategy for achieving it (i.e., what to write in the post). If you don't engage in this activity, your posts are unlikely to assist you in achieving your larger objectives.
When you begin writing a blog post, you conduct preliminary research on the topic or idea, then draught an outline, and finally write, edit, and publish the article. It's the same as when you're creating material. a research paper, an outline, a draught and an edit.
SEARCH ENGINE OPTIMIZATION :
SEO, or search engine optimization, is both the most in-demand and the most hardest skill to learn. Google updates its ranking algorithm 200 times each year, which keeps practitioners on their toes because strategies that worked in the past may become obsolete the moment Google releases a new version.
You would have done keyword research to choose the correct keyword to focus on and competition research to see what sort of material your competitors have written before writing your blog post. Those two measures are the foundation of a successful SEO campaign.
Search Engine Marketing:
If you really want to excel at blogging, you cannot just rely on the organic traffic. As it might take a while to receive the organic traffic to your new blog posts, you can leverage Google Addwords and Bing Ads to gain instant traction. Since you’ll be focusing on research or awareness keywords for ads, it won’t be costing you much. Also, you don’t have to focus only on Adwords or Bing Ads, you can try and test second tier and third tier players like 7Search, AOL search etc.
And, if you chose to use this tactic, you’ll be learning to create ad campaigns, writing adverts, measuring and optimizing the ads which mean, you’ll be mastering search engine marketing aka PPC advertising.
Social Media Marketing:
Social is an essential component to succeed in blogging and in earlier times blogging is considered as a social media activity because your blog posts can evoke comments, likes, and shares from the readers. To leverage social media to drive interactions, you need to learn the right time to post on social medias and to craft social media posts that get likes and shares. When you do it, you’ll be learning and mastering social media marketing.
Social Media Advertising:
It’s a known factor that Facebook doesn’t want to you get much of free likes and shares and the organic reach for the posts are diminishing by the day. Running successful social media ads have become a crucial component to succeed as a blogger. Many bloggers have failed to recognize this change and adapt to it and it has cost them, robbing many of their readers and the shares from them. This opens up the path to learn and master social media advertising.
Email Marketing:
List building and blogging are inextricably linked, and any successful blogger or aspiring blogger will prioritise it. Also, as part of monetizing the blog, bloggers use email to support their revenue generation plans. Keeping the readers updated with the latest blog posts through weekly newsletters, engaging readers with email only contents and promoting products and services through emails are few of the email tactics commonly used by the bloggers. And those tactics are the most important components of email marketing. When you build, manage and engage your email list, you are also en route to mastering email marketing.
Marketing Automation:
The majority of competent bloggers use software to automate their promotion. When they write a new blog article, it is immediately shared on social media, submitted to ping servers, and added to the sitemap. They also segment and serve appropriate content and advertisements to its visitors based on the source of the visit. With email automation, they can tag, segment and promote relevant content and offers. All these are part of the marketing automation skill set and blogging can help you learn it effectively.
Analytics:
Integrated Digital Marketing:
